Magazine Rates

Ad Rates 1-3x 3-6x 7-9x 10-12x
spread $12,025 $11,100 $10,175 $9,250
full page $6,500 $6,025 $5,525 $5,150
1/2 page $4,150 $3,775 $3,050 $2,875
1/3 page $3,675 $3,300 $2,675 $2,375
1/4 page $3,175 $2,900 $2,400 $2,200
 
Product Showcase $650 $600 $550 $500
Classified $150 $140 $120 $100

 

Redbook  
Ad Rates  
spread $12,375
1/2 spread $7,850
full page $6,950
2/3 page $5,775
1/2 page $4,625
1/3 page $3,700
1/4 page $3,400
 

 

Printing: Offset

 

Binding: Saddle stitched

 

Paper: Cover - 100lb Coated Freesheet Offset; body - 45lb Coated Groundwood Offset

 

Publication trim size: 8.75" x 10.75"

 

Line screen: 150 line required

 

4-color specifications:

Density: Total density of all color combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

 

Colors available:

Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

 

Creative services:

At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house.  Services may include the creation of advertisements, layout, ad alterations, etc. The advertiser will be billed $125 per hour.

 

Material required:

PDF/X-1a 2001. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided. Laser proofs included are for content only. Graphic images minimum resolution, 300 dpi/CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi or vector.

 

Preferred media:

Email. PDF/X-1a 2001 files can be e-mailed to preflight@sosland.com. or FTP. Large files may need to be submitted via FTP. Contact Preflight Department for Assistance.

 

Send advertising materials to: preflight@sosland.com

 

Bleed or oversized advertisements:

Acceptable in ads 1/2 page and larger. Dimensions for bleed ads other than those listed above available on request. Full page and spread: All ads must extend 1/8" beyond the trim marks. Note: Vital advertising material matter should be kept at least 3/8" away from binding and trimming edges. Bleed ads will trim 1/8" from all sides. Keep bleed area free of crop and register marks. Advertisers will be billed for alterations or design services requested to any digital ad.

Sizes in inches

bake magazine Standard
(Non Bleed)
With Bleed Trim Size
spread 16 x 9.25 17.75 x 11 17.5 x 10.75
full page 7.25 x 9.25 9 x 11 8.75 x 10.75
1/2 horizontal 7.25 x 4.625 9 x 5.5 8.75 x 5.25
1/2 vertical 3.5 x 9.25 4.5 x 11 4.25 x 10.75
1/2 island 4.625 x 7.5 5.5 x 8.25 5.25 x 8
1/3 horizontal 7.25 x 2.75 9 x 3.875 8.75 x 3.625
1/3 vertical 2 x 9.25 3 x 11 2.75 x 10.75
1/4 vertical 3.5 x 4.625
 
Product Showcase 3.5 x 2.75
   
*Note: Redbook Trim is 8 x 10.75 please contact your sales representative for full specifications

Sizes in millimeters

Rate Protective Clause

All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

 

Payment Terms

Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.

 

Commission

15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.

 

Advertorials

An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from two to 24 pages. Contact the publisher for rate information.

 

Frequency Discount

Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.

 

Publisher's Protective Clause

All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.

bakemag.com Rates & Specs

POSITIONS

LEADERBOARD

728x90 pixels

$1,725 month

 

EXPANDABLE LEADERBOARD

728x200 & 728x200 pixels

$2,075/month

 

WIDE SKYSCRAPER

160x600 pixels

$1,475/month

 

EXPANDABLE WIDE SKYSCRAPER

320x600 & 160x600 pixels

$1,725/month

MEDIUM RECTANGLE 1

300x250 pixels

$1,975/month

 

MEDIUM RECTANGLE 2

300x250 pixels

$1,725/month

INTERSTITIAL

640x480 pixels

$3,875/gross per week

 

SPONSORED ARTICLE

$1,500/article

SPECS

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

ONLINE AD REQUIREMENTS

File Size: 50k Maximum

 

Format: JPEG, GIF, animated GIF, 3rd Party Tags and HTML5. Flash (SWF) is not accepted. For video ads please speak to your sales rep about pricing.

 

Resolution: 72 dpi

Color depth: 8 bit (256 colors)

Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

  • Dimensions are 640x480 (width x height in pixels)
  • The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
  • The advertiser can either include their own functioning "Close Window" button or one can be set within Open Adstream to display, but one must be present.
  • Any audio in the ad must be User Initiated (on click)
  • The Interstitial Ads will serve to each site user no more than once per day.
  • File format: - GIF/JPG
  • Maximum File Size: - GIF/JPG: 200K
  • 3rd party tags are not accepted
  • Submovie Loads: Initial movie only. No submovie loads allowed.
  • Frame Rate: 20 frames per second maximum.
  • Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

VIDEO AD SPECIFICATIONS

  • Format Category: In-Page Video Units
  • Format (WxH): 300x250 pixels
  • Max Initial Load File Size: 40KB
  • Add'l File Weight (Polite Download): 1.2MB
  • Audio Initiation: User Initiated (on click)
  • Maximum Animation Length: Anything up to 15 seconds
  • Controls: Control – "Close X", Play, Pause, Rewind, Volume
  • Font: 16 pt
  • Web Site Labeling & Other Items: Label – "Advertisement"

Digital Edition Rates & Specs

POSITIONS

bake MONTHLY SPONSORSHIP

1 Skyscraper(Digital Edition) & 1 Banner (Digital Alert E-mail)

160x600 & 468x60 pixels

$2,275/month

bake SPONSORSHIP AND VIDEO

60 - Seconds

$2,725/month

SPECS

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

DIGITAL EDITION SPONSORSHIP INCLUDES TWO AD LOCATIONS*

  • In the digital edition Nxtbook platform: 160x600 pixels; 50k maximum; JPEG, PNG
  • In the digital edition email alert: 468x60; 50k maximum; JPEG, GIF, Animated GIF

 

SUBMIT FILES TO

webads@sosland.com

 

*Wide skyscraper ad and video/intro page do not appear on mobile/HTML5 versions of digital edition.

Slideshow Rates & Specs

SLIDESHOW

1x: $2,250

3x: $2,050

6x: $1,850

 

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

Ad sizes:

   • Medium Rectangle - 300x250 pixels, 50k maximum.

   • Leaderboard - 728x90 pixels, 50k maximum

 

Format:

JPEG, GIF, animated GIF, Internal Redirect and Video.

 

Resolution:

72 dpi.

 

Please email ad materials to webads@sosland.com

 

Newsletter Rates & Specs

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

NEWSLETTER AD REQUIREMENTS

  • File Size: 50k Maximum
  • Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame in Outlook versions 2007 and newer. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame.
  • Resolution: 72 dpi
  • Color depth: 8 bit (256 colors)

bakenews

Leaderboard 1:

$2,275/month

728x90 pixels - desktop

300x50 pixels - mobile

 

Leaderboard 2:

$2,275/month

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$1,575/month

300x250 pixels

 

Sponsored Article:

$1,500/per article

 

RBA Bakery Insider

Leaderboard 1

$1,250/month

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$1,050/month

300x250 pixels

 

Medium Rectangle 2:

$875/month

300x250 pixels

 

Video Pod:

$925/per video

 

Product Spotlight:

$350/per spotlight

 

Equipment & Technology

Sponsorship includes either a leaderboard or a medium rectangle & one product spotlight:

$2,375/e-newsletter

 

Leaderboard:

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle:

300x250 pixels

 

Product Spotlight:

Title: 30 characters

Description: 175 characters

Image: 97x100 pixels

baketrends

Featured Sponsorship Includes:

$2,375/week

  • Leaderboard:
    728x90 pixels - desktop
    300x50 pixels - mobile
  • Exclusive product spotlight
  • Immediate call-to-action options: a) Video b) Email c) Website d) More information e) Product deals and f) Slideshow
  • Report following sponsorship with leads
  • Title: 30 characters (no spaces)
  • Description: 400 characters (no spaces)
  • Image: 400x220 pixels

 

Category Product Sponsorship Includes:

$1,150/week

  • Banner Ad:
    468x60 pixels
  • Product Spotlight within category section
  • Report following sponsorship with leads
  • Title: 30 characters (no spaces)
  • Description: 175 characters (no spaces)
  • Image: 288x168 pixels

 

Design of the Times

Sponsorship includes either a leaderboard or a medium rectangle & one product spotlight:

$2,375/e-newsletter

 

Leaderboard:

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle:

300x250 pixels

Product Spotlight:

Title: 30 characters

Description: 175 characters

Image: 97x100 pixels

 

breadwinners

Sponsorship includes either a leaderboard or a medium rectangle & one product spotlight:

$2,375/e-newsletter

 

Leaderboard:

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle:

300x250 pixels

 

Product Spotlight:

Title: 30 characters

Description: 175 characters

Image: 97x100 pixels

Video Rates & Specs

Baker's Workbench

$1,675/per sponsored clip

Production cost not included, call for rates if production assistance is needed.

Sponsorship includes:

  • a leaderboard and medium rectangle on series landing page
  • Sponsored clips distributed by way of exclusively sponsored Baker’s Workbench e-newsletter, including 468x60 pixels banner ad.

 

Leaderboard:

728x90 pixels - desktop

 

Medium Rectangle:

300x250 pixels

 

Discovering America's Bakeries

$1,675/per sponsored clip

Production cost not included, call for rates if production assistance is needed.

Sponsorship includes:

  • a banner ad in the DAB newsletter
  • a leaderboard on the DAB video page

 

Banner:

468x60 pixels

 

Leaderboard:

728x90 pixels - desktop

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

CODECS ‐ bakemag.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. The following table outlines recommended settings as well as other acceptable codecs:

 

   RECOMMENDED CODECS

   Video: H.264

   Audio MP3: (160 kbps)

 

   OTHER ACCEPTABLE CODECS

   Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG

   Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

 

FILE SIZE - The maximum supported media file size is 5 GB before uploading.

 

SUBMIT FILES TO: webads@sosland.com using Hightail, FTP, WeTransfer or similar service.  Video title and description must also be submitted for all digital edition sponsorships and video channel placements.

 

Suggested length

Title: 50 characters

Description: 350 characters

 

INTERLACE– All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

 

FRAME RATE – Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

 

BITRATE – A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

 

ASPECT RATIO – Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported. However, meatpoultry.com recommends the use of a 16:9 aspect.

 

FRAME SIZE – bakemag.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 pixels is recommended.

Eblast Specs

ACCEPTABLE FILE FORMAT

HTML only. JPEG, GIF and PDF are not acceptable file formats.

(Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service)

 

MATERIALS DUE

All materials must be received 7 business days prior to the launch date.

 

SUBMIT FILES TO: webads@sosland.com

 

SPECIFICATIONS

  •  Use tables, not divs.
  •  We recommend a maximum of 600 pixels width. It can be as long as you need it to be.
  •  All links must be coded into the HTML file.
  •  Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
  •  Do not use Flash, Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
  •  Links can only be tracked for web addresses. Links to "mailto" addresses can not be tracked.
  •  Submit both HTML and back-up text versions (include text that appears in graphics)
  •  Specify the subject line.

 

WHAT TO SEND

  •  Specify the subject line.
  •  Seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
  •  Submit both HTML and back-up text versions (include text that appears in graphics).

Webinar Specs

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one or two of our knowledgeable editors to moderate your event.

 

MATERIALS REQUIRED FROM SPONSORING COMPANY:

  •  PowerPoint file
  •  Webinar Title
  •  Webinar description, 50-100 words
  •  Date and time of webinar
  •  Speaker’s names, titles, photos and short bios.
  •  Company logo
  •  Photos or imagery relating to topic.

 

FILE SUBMISSION:

Send all webinar materials to cfluegge@sosland.com

 

Sosland Publishing Company helps you market and present your event to our unique database. Webinars typically run 1 hour: 45 minutes with a PowerPoint  presentation and 15 minutes of Q&A.

 

WEBINAR PROMOTION:

  • Your webinar will be promoted in the following ways:
  • A dedicated registration page
  • Full-page advertisements in bake magazine
  • 3 special e-mail blasts to our qualified e-mail lists
  • 1 month promotion on our online webinar listing page
  • 1 month of advertising on bakemag.com
  • 1 week of promotion in our daily and weekly enewsletters as well as social media
  • 2 special event e-mail reminders sent to registrants

 

REPORTING AND HOSTING:

  • A complete list of all registrants and attendees to contact directly
  • A report of the questions submitted during the Q&A session
  • Your webinar will be archived online for one year.

 

AVAILABLE FEATURES:

  • Private chatting window for speakers
  • Option to provide downloadable resources to the audience
  • Poll Questions
  • Surveys
  • Videos

POWERPOINT BEST PRACTICES:

 

SLIDE DESIGN BASICS

  •  File format must be PPT or PPTX
  •  Only one master slide is permitted
  •  Slide Deck should be no more than 50 Mb in size
  •  The first slide animation must be set to start on click
  •  Slide transitions are not supported. Break out all animations into separate slides
  •  Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

 

AVOID USING

  •  Type size smaller than 17 point type
  •  Embellished type (type with shadows, bevels, or special effects)
  •  Textured or gradient backgrounds
  •  Slide numbering on the slide Header, Footer, or Master slide

 

TIPS TO MAXIMIZE LEGIBILITY

  •  Your presentation should have a 4:3 or 16:9 aspect ratio
  •  Use larger font sizes than you would normally
  •  Use simple design elements and solid color blocks
  •  If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to
  •  800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16- bit)".

SPONSORED ARTICLE SPECIFICATIONS

 

ARTICLE

  •  1,000 words maximum
  •  4 photos maximum (vertical or horizontal); 72 dpi, 635 pixels wide

 

PROMOTION IN BAKENEWS NEWSLETTER

  • Image: 417x228 pixels
  • Title: Maximum 35 characters with spaces
  • Teaser text: Maximum 175 characters with spaces

 

Standard
(Non Bleed)
Trim Size With Bleed
spread 406.4 x 234.95 450.85 x 279.4 444.5 x 273.05
full page 184.15 x 234.95 228.6 x 279.4 222.25 x 273.05
1/2 horizontal 184.15 x 234.95 228.6 x 139.7 222.25 x 133.35
1/2 vertical 225.806 x 234.95 114.3 x 279.4 107.95 x 273.05
1/2 island 117.475 x 190.5 139.7 x 209.55 139.7 x 209.55
1/3 horizontal 184.15 x 69.85 228.6 x 98.425 222.25 x 92.075
1/3 vertical 50.8 x 234.95 76.2 x 279.4 69.85 x 273.05
1/4 vertical 88.9 x 117.475    

bake helps an industry of artisans advance and grow their retail and foodservice businesses.

The audience of retail, intermediate wholesale and foodservice bakers and dessert professionals are within reach through bake and bakemag.com media products from Sosland Publishing Company.

4801 Main St. Suite 650

Kansas City MO 64112

 

Tel. 816-756-1000

 

@2017 SOSLAND PUBLISHING COMPANY