Readers per print copy 1

3.3

Total print circulation 2

12,258

Average monthly digital edition unique browsers 2

1,374

Average monthly Bakingbusiness.com browsers 2

55,883

Average monthly e- newsletter circulation 3

135,265

Average Monthly opportunities to reach customers 4

232,973

1 Baxter Research Center, March 2018 - Reader + Pass Along Readership

 

²BPA, June 2018 - Total Qualified Print=12,258; Total Qualified Digital=1,374; Sum of Print and Digital=13,632

 

3 BPA, June 2018  - The sum of the monthly averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly, Baking & Snack Update, Baking & Snack International Update, Operations Update, Formulations Update and Food Safety Monitor e-newsletters

 

4 Publisher’s own data - may include duplication of viewers across channels ; figure includes pass-along readership for print circulation.

 

Purchasing Engagement

86% of Baking & Snack readers report involvement in buying, recommending, specifying or approving one or more of the following products for their company.

Ingredients1

66%

Equipment1

59%

Packaging and Materials1

43%

Transportation/Distribution1

24%

Other1

16%

Industry Breakout of Baking & Snack Readers2

1 Baxter Research Center, March 2018

 

²BPA, June 2018

 

The knowledge authority for the development, production, packaging and distribution of grain-based foods

Leading print and on-line media provider for the grain-based foods industry, Baking & Snack is the leader by every measure.

4801 Main St. Suite 650

Kansas City MO 64112

 

Tel. 816-756-1000 or toll free at (800) 338-6201

 

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