IBIE’s website bakingexpo.com offers attendees an interactive tool where they can register online, research the event and plan their participation in the show. Web
advertising is an effective tool for pre-show promotion, and limited website sponsorship opportunities are available on a first-come, first-serve basis.
IBIE 2022 Sponsorship Opportunities
As the Official Media Provider of IBIE 2022, Sosland Publishing delivers critical show news and information to more than 20,000 attendees. Put your print and digital messaging where it will deliver eyes on your products and buyers to your booth — before, during and after the baking industry’s most important show.
bakingexpo.com
ADVERTISING POSITIONS AND RATES
LEADERBOARD
$8,250 (16 available)
(Run of site and runs for the entire year)
728x90 pixels
320x50 pixels - mobile
WIDE SKYSCRAPER
$6,950 (16 available)
(Run of site and runs for the entire year)
160x600 pixels
*Does not appear on mobile
Specs
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
SUBMIT FILES
webads@sosland.com
ONLINE AD MATERIAL REQUIREMENTS
- File Size: 200 KB maximum
- File Format: JPG, GIF, animated GIF, HTML5 and 3rd Party Tags.
- URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads. - Resolution: 72 ppi
- Color depth: 8 bit (256 colors)
- Ads with white backgrounds must have a visible 1-pixel border.
IBIE Mobile App
Available from any smartphone or tablet, the Official IBIE mobile app offers attendees complete expo information right at their fingertips. Rotating sponsorships are available in addition to push notification messages.
RUN OF APP SPONSORSHIPS AND RATES
$8,250 (10 available)
REQUIRED IMAGES (width x height)
1. 7:1 aspect ratio, 1,080 pixels wide x 153 pixels high
2. 9:1 aspect ratio, 1,920 pixels wide x 225 pixels high
3. 11:1 aspect ratio, 2,048 pixels wide x 180 pixels high
4. 13:1 aspect ratio, 1,920 pixels wide x 152 pixels high
MOBILE APP MATERIAL REQUIREMENTS
File Format: JPG & PNG
URL: Supply a click-thru URL. UTM tags are accepted.
Mobile Alerts
RATES
Day 1: $2,750
Day 2: $2,750
Day 3: $2,150
Day 4: $1,650
MOBILE ALERT MATERIAL REQUIREMENTS
- Title: Up to 29 characters (including spaces)
- Message: Up to 201 characters (including spaces)
*Mobile alerts do not support images, links or HTML.
Digital Edition
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
SUBMIT FILES
webads@sosland.com
DIGITAL EDITION MATERIAL REQUIREMENTS
60-SECOND VIDEO* (On the digital edition intro page*)
- Title: Up to 55 characters
- Description: Up to 150 characters
- Get the video specs
* Video/intro page do not appear on mobile/HTML5 versions of digital edition.
Dailies: $1500 per day
Directory: $3000
INSIDE IBIE Pre-show Guide
Featuring expert analysis and key insights from the editors of Baking & Snack, Milling & Baking News and bake, INSIDE IBIE will be read by more than 20,000 decision makers and industry pros in the lead up to IBIE.
| Size | RATE |
|---|---|
| Full Page | $5,675 |
| 1/2 Page Horizontal | $3,975 |
| 1/2 Page Vertical | $3,975 |
| 1/3 Page Horizontal | $2,850 |
| 1/3 Page Vertical | $2,850 |
| Size | Standard (Non Bleed) | Trim Size | With Bleed |
|---|---|---|---|
| Full Page | 7 x 10 | 8 x 10.75 | 8.25 x 11 |
| 1/2 Page Island | 4.625 x 7.5 | 5.25 x 8 | 5.5 x 8.25 |
| 1/2 Page Horizontal | 7 x 4.875 | 8 x 5.375 | 8.25 x 5.625 |
| 1/2 Page Vertical | 3.375 x 10 | 4 x 10.75 | 4.25 x 11 |
| 1/3 Page Horizontal | 7 x 3.25 | 8 x 3.75 | 8.25 x 4 |
| 1/3 Page Vertical | 2.125 x 10 | 2.75 x 10.75 | 3 x 11 |
*Live Area: Minimum .375” from trim on all sides.
| Size | Standard (Non Bleed) | Trim Size | With Bleed |
|---|---|---|---|
| Full Page | 178 x 254 | 203.2 x 273.05 | 209.55 x 279.4 |
| 1/2 Page Island | 117 x 191 | 133.35 x 203.2 | 139.7 x 209.55 |
| 1/2 Page Horizontal | 178 x 124 | 203.2 x 136.525 | 209.55 x 142.875 |
| 1/2 Page Vertical | 86 x 254 | 101.6 x 273.05 | 107.95 x 279.4 |
| 1/3 Page Horizontal | 178 x 83 | 203.2 x 95.25 | 209.55 x 101.6 |
| 1/3 Page Vertical | 54 x 254 | 69.85 x 273.05 | 76.2 x 279.4 |
*Live Area: Minimum 9.525 mm from trim on all sides
Printing: Offset
Binding: Perfect Bound
Paper: Cover: 80# Gloss; Interior: 50# Coated Groundwood
Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.
Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.
Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.
4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.
Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.
Retailer’s Guidebook to IBIE 2022
Whether your IBIE exhibit serves small and medium-sized bakers or you have a single item for this market segment, advertising in the Retailer’s Guidebook to IBIE 2022 offers sponsors a way to connect with a targeted group of artisan and retail bakers.
| Size | Rate |
|---|---|
| Full Page | $3,500 |
| 1/2 Page Horizontal | $2,200 |
| 1/2 Page Vertical | $2,200 |
| 1/3 Page Horizontal | $1,700 |
| 1/3 Page Vertical | $1,700 |
| Size | Standard (Non Bleed) | Trim Size | With Bleed |
|---|---|---|---|
| Full Page | 7.25 x 9.25 | 8.75 x 10.75 | 9 x 11 |
| 1/2 Page Horizontal | 7.25 x 4.625 | 8.75 x 5.25 | 9 x 5.5 |
| 1/2 Page Vertical | 3.5 x 9.25 | 4.25 x 10.75 | 4.5 x 11 |
| 1/3 Page Horizontal | 7.25 x 2.75 | 8.75 x 3.625 | 9 x 3.875 |
| 1/3 Page Vertical | 2 x 9.25 | 2.75 x 10.75 | 3 x 11 |
*Live Area: Minimum .375” from trim on all sides.
| Size | Standard (Non Bleed) | Trim Size | With Bleed |
|---|---|---|---|
| Full Page | 184.15 x 234.95 | 222.25 x 273.05 | 228.6 x 279.4 |
| 1/2 Page Horizontal | 184.15 x 117.47 | 222.25 x 133.35 | 228.6 x 139.7 |
| 1/2 Page Vertical | 88.9 x 234.95 | 107.95 x 273.05 | 114.3 x 279.4 |
| 1/3 Page Horizontal | 184.15 x 69.85 | 222.25 x 92.075 | 228.6 x 98.425 |
| 1/3 Page Vertical | 50.8 x 234.95 | 69.85 x 273.05 | 76.2 x 279.4 |
*Live Area: Minimum 9.525 mm from trim on all sides
Printing: Offset
Binding: Perfect Bound
Paper: Cover: 100# Gloss; Interior: 60# Coated Gloss
Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.
Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.
Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.
4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.
Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.
IBIE 2022 Official Show Directory
The IBIE 2022 Official Show Directory will include everything attendees need to navigate the show. The directory will be distributed to all attendees at registration and will be available from publication bins throughout the exhibition hall.
| Size | DIRECTORY ONLY | DIRECTORY (3X) + DAILIES |
|---|---|---|
| Full Page | $3,750 | $11,900 |
| 1/2 Page Island | available package only | $8,500 |
| 1/2 Page Horizontal | $2,575 | $8,200 |
| 1/2 Page Vertical | $2,575 | $8,200 |
| 1/3 Page Horizontal | $1,890 | $5,900 |
| 1/3 Page Vertical | $1,890 | $5,900 |
SUBMIT FILES
preflight@sosland.com
Get the Show Directory specs.
IBIE Today Show Daily
As an advertiser in the Official IBIE Today show daily, your products and booth will be top-of-mind as thousands of attendees enter the halls each day. Handed out at the show Sunday, Monday and Tuesday, the dailies cover the latest show happenings, education sessions, technologies and products on display.
| Size | DIRECTORY ONLY | DIRECTORY (3X) + DAILIES |
|---|---|---|
| Full Page | $9,270 | $11,900 |
| 1/2 Page Island | $6,950 | $8,500 |
| 1/2 Page Horizontal | $6,450 | $8,200 |
| 1/2 Page Vertical | $6,450 | $8,200 |
| 1/3 Page Horizontal | $4,625 | $5,900 |
| 1/3 Page Vertical | $4,625 | $5,900 |
SUBMIT FILES
preflight@sosland.com
Get the IBIE Today specs.
IBIE Newsletters
Reach attendees before and during the show with the Countdown to IBIE and Good Morning IBIE newsletters. In the weeks leading up to the expo, Countdown to IBIE will preview must-attend sessions and events. Good Morning IBIE will be sent each morning of IBIE and cover the latest news and insights happening on the show floor. See below for examples of the newsletters.
NEWSLETTER AD MATERIAL REQUIREMENTS
- File Size: 50 KB maximum
- File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
- URL: Supply a click-thru URL for each ad submitted. Do NOT use bit.lys
- Include https:// in the URL.
Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads. - Resolution: 72 ppi
- Color Depth: 8 bit (256 colors)
Countdown to IBIE
$4,650/per week
Sponsorship includes top and bottom Blockbuster plus Sponsored Message
Blockbuster
(550x150 pixels, File size: 50k max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: Up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.
Supply a click-thru URL for each ad submitted
Good Morning IBIE
Saturday: $7,950
Sunday: $5,750
Monday: $4,650
Tuesday: $4,650
Sponsorship includes Blockbuster and Sponsored Message
Blockbuster
(550x150 pixels, File size: 50k max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: Up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.
Supply a click-thru URL for each ad submitted
Innovation Showcase
The IBIE Innovation Showcase offers exhibitors the opportunity to generate buzz for their exciting new products and drive booth traffic. Innovations will be promoted before and during the show, included in all IBIE media and displayed in a prominent area outside the halls.
RATES
$5,900 – Limited availability
Contact Alex Greenwood for information and specs.
IBIE State of the Baking Industry Webinars
Ahead of IBIE, the editors of Baking & Snack, Milling & Baking News and bake, will present two webinars that reveal findings from their State of the Industrial Baking Industry survey and the State of the Retail Baking Industry survey.
Contact a sales representative
SPONSORSHIPS AND RATES
State of the Industrial Baking Industry Webinar: July 26, 2022
State of the Retail Baking Industry Webinar: August 10, 2022
Cost: $5,000/per sponsorship
(6 available for each webinar; each webinar sold separately)
WEBINAR SPONSORSHIP
- Introduction of sponsoring company by moderator at beginning of the webinar
- Listed on webinar promotional materials as a sponsor
- Access to webinar registrant list (Name, Company, Title, Email, Phone, State, Country; up to 500 names from selected interests)
- Logo on webinar console
- Logo on event website
- Logos displayed at the live, follow-up survey presentation at IBIE 2022
- Logos link from event website and promotional emails to sponsor’s site
- On-demand webinar link to be sent via email to a list of IBIE exhibitors following initial webinar
- Webinar to be available via an on-demand link on event website, bakingbusiness.com and on the official IBIE website, bakingexpo.com
IBIE Video Series
Our three industry exclusive video series — IBIE Hidden Gems, IBIE Trends to Watch, and IBIE Pro Tips — will highlight key show features, explore top retail and wholesale baking trends and uncover tips on shopping the IBIE show floor from leading bakers. Whether your goal is to reach broadly into the ranks of wholesale baking or to more narrowly direct your messaging to individual customer segments, these videos put connection at your fingertips.
VIDEO OVERVIEWS
Trends to Watch: Trends retail bakers should keep top of mind
while attending IBIE
Hidden Gems: Spotlight on specific opportunities to make this
year’s IBIE a unique experience for attendees.
Pro Tips: Tips and tricks for shopping the show floor and attending
IBIE as a baker
Each IBIE Video Series sponsorships receives the following:
- Sponsor logo on video
- Sponsor mention in social media post
- Sponsor mention in newsletter promotion
- Push on social media by MDG
- Posted on the official IBIE website, bakingexpo.com
Retail
Trends to Watch (2 Videos)
- Bread & Pastry Trends
- Cake Decorating Trends
- $2,500/Each Video
Format
- Zoom Interview
- Length: 2:00-4:00 minutes
Distribution
- Posted on the video section of bakemag.com
- Posted on bake’s social media channels
- Featured in bakenews newsletter
Hidden Gems (3 Videos)
- Artisan Marketplace
- Cake Decorating Competition
- RBA Bakers Center
- $1,250/Each Video
Format
- Voiceover with B-roll and images
- Length: :30 seconds to 1:00 minute
Artisan Marketplace Distribution
- Posted on the video sections of BakingBusiness.com and bakemag.com
- Post on Baking & Snack, Milling & Baking News and bake’s social media channels
- Featured in Baking & Snack, Milling & Baking News and bake newsletters
Cake Decorating Competition and RBA Bakers Center Video Distribution
- Posted on the video section of bakemag.com
- Posted on bake’s social media channels
- Featured in bakenews Daily and RBA Insider newsletters
Pro Tips (5 Videos)
- $1,500
Format
- Length: Length will vary depending on the tip
Distribution
- Posted on the video section of bakemag.com
- Posted on bake’s social media channels
Wholesale
Trends to Watch (2 Videos)
- R&D Trends
- Operational Trends
- $2,500/Each Video
Format
- Zoom Interview
- Length: 2:00-4:00 minutes
Distribution
- Posted on the video section of BakingBusiness.com
- Posted on both Baking & Snack and Milling & Baking News social media channels
- Featured in Baking & Snack and Milling & Baking News newsletters
Hidden Gems (3 Videos)
- Great American Pie Festival
- Pizza Industry Information Center
- New Show Experiences at IBIE
- $1,250/Each Video
Format
- Voiceover with B-roll and images
- Length: :30 seconds to 1:00 minute
Distribution
- Posted on the video sections of BakingBusiness.com and bakemag.com
- Post on Baking & Snack, Milling & Baking News and bake’s social media channels
- Featured in Baking & Snack, Milling & Baking News and bake newsletters
Pro Tips (5 Videos)
- $1,500
Format
- Length: Length will vary depending on the tip
Distribution
- Posted on the video section of BakingBusiness.com
- Posted on both Baking & Snack and Milling & Baking News social media channels
- Featured in Baking & Snack and Milling & Baking News newsletters
IBIE Pocket Guide
Be featured in the resource nearly every attendee takes with them as they navigate the show floor – Sosland Publishing’s exclusive IBIE 2022 Pocket Guide. Tipped into the Official IBIE Show Directory and Show Dailies, this indispensable resource guides seasoned veterans and first-time attendees alike to booths, events, sessions and other vital IBIE information. Make sure your messaging is found exactly where your audience is looking – from show opening to show close.
Cost: $5,000/per sponsorship
| Size | TRIM | Live Area | With bleed |
|---|---|---|---|
| Full Page | 4.25 x 10 | 3.25 x 9.25 | 4.5 x 10.25 |
SUBMIT FILES
preflight@sosland.com
Video Specs
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
SUBMIT FILES
webads@sosland.com
VIDEO REQUIREMENTS
CODECS
Video: H.264
Audio MP3: (160 kbps)
OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM
FILE SIZE
The maximum supported media file size is 5 GB before uploading.
INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.
FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.
BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.
ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.
FRAME SIZE
It is recommended that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.
Be seen by the audiences that matter.
Secure your IBIE sponsorship by contacting a Sosland Publishing sales representative today.