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Media Guide

A dynamic news source for a dynamic industry

Long recognized as the baking industry’s most trusted source of news and information, Baking & Snack offers compelling coverage and analysis of ingredient and equipment technologies, breaking industry news, equipment and facility investment, and the latest industry trends.

29,975
Monthly print and digital circulation1, 2
118,517
Monthly sessions on bakingbusiness.com1
1,002,249

Monthly newsletter circulation3

Circulation by job function4

53.6%

Top Management / Administration

22.7%

Plant Operations / Engineering

15.2%

Technical / R&D / Quality Control

8.5%

Purchasing / Marketing / Sales

Meet the team

Charlotte Atchley, editor, Baking & Snack
Charlotte Atchley
Editor


Dan Malovany, Executive Editor, Baking & Snack
Dan Malovany
Executive Editor


Keith Moore, Managing Editor, Baking & Snack
Keith Moore
Managing Editor


michelle
Michelle Smith
Features Editor


Taryn Parker, Digital Media Associate Editor, Baking & Snack
Taryn Parker
Digital Media Associate Editor


Lucas Cuni-Mertz, associate editor, Baking & Snack
Lucas Cuni-Mertz
Associate Editor


Mike Gude, Group Publisher, Baking & Snack, Milling & Baking News and Food Business News
Mike Gude
Group Publisher, Baking & Snack, Milling & Baking News and Food Business News
james
James Boddicker
Publisher, Baking & Snack


Bruce Webster, Associate Publisher, Sosland Publishing
Bruce Webster
Associate Publisher


Dave DePaul, Associate Publisher, Sosland Publishing
Dave DePaul
Associate Publisher


Matt O'Shea, Publisher, Dairy Processing
Matt O’Shea
Associate Publisher


Tom Huppe, National Account Executive, Sosland Publishing
Tom Huppe
National Account Executive


josh
Josh Buttshaw
Media Sales Representative


Lily Alvarez, National Account Executive, Sosland Publishing
Lily Alvarez
National Account Executive


Lauren Juliana, Inside Sales Representative, Sosland Publishing
Lauren Juliana
Inside Sales Representative


Source:
1. BPA Report – June 2022, 11,620 Unique Total Qualified (9,477 Print + 4,755 Digital
2. Sosland Publishing Circulation. Average monthly digital circulation = Total Qualified Circulation + Non-qualified Circulation = 4,755 Total Qualified circulation (BPA Report, June 2022) + 15,743 Non-qualified Circulation (Publisher’s own data, July 2022)
3. Publisher’s own data, June 2022 — Aggregate monthly distribution (distribution x frequency) for Morning Brief, bakingbusiness.com Daily, bakingbusiness.com Weekly, Baking & Snack Update, Operations Update, Product Development Update, Global Perspectives, Innovations Update and Food Safety Monitor newsletters. No attempt has been made to identify or eliminate duplication that may exist across media channels. 
4. BPA Report – June 2022, 11,620 Unique Total Qualified (9,477 Print + 4,755 Digital).