Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively engage decision makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

We spoke to Anna Biehn, vice president of marketing and strategy, NuTek Natural Ingredients, about what she's reading to keep pace with marketing trends.

Amp up your brand's LinkedIn presence with these inspiring post ideas.

We spoke to Rick Oleshak, vice president – marketing, AB Mauri North America, about what he's listening to and reading to stay up to date on the latest marketing trends.

When marketers align print and digital tactics, campaigns can really take off.

In Sosland Publishing’s new series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on marketing trends.

As sales cycles grow and buyer expectations evolve, lead nurturing has become more important than ever before.

Thinking about abandoning print advertising? From increased recall to higher ROI, the benefits of print advertising shouldn’t be overlooked...

Whether you’re introducing a new product or announcing a special offer, targeted emails are a great way to drive qualified traffic and leads to your website and...