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Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively engage decision makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

In this Q&A, Marjorie Hellmer, president of Cypress Research, shares insights on how food processing and wholesale baking professionals make ingredient and equipment purchasing decisions.

Learn tips and tricks for building brand awareness through run of site ad campaigns.

Software tools will help you to deploy, maintain, and track audience engagement of your inbound marketing campaign, allowing you to qualify leads more easily.

Create an engaging viewing experience by following some key best practices.

Discover the differences between traditional and inbound marketing and how your company can benefit from doing both.

Learn how to develop engaging content that resonates with readers.

We spoke to Emmanuel Laroche, vice president, marketing and consumer insights, Symrise, about his top marketing resources.

Make a lasting impression with prospects by leveraging the four critical components of a print ad.

We spoke to Wendi Ebbing, vice president of marketing, Bundy Baking Solutions, about how she stays up to date on B2B marketing trends.