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Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively engage decision makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

We spoke to Wendi Ebbing, vice president of marketing, Bundy Baking Solutions, about how she stays up to date on B2B marketing trends.

Whether you’re introducing a new product or announcing a special offer, targeted emails are a great way to drive qualified traffic and leads to your website and...

We spoke to Jaime Russell, manager, customer marketing, Scoular, about what she's watching and reading to keep pace with marketing trends.

Discover a new way to connect with prospects across the web and on social media.

We spoke to Melissa Udovicic, director of marketing and communications, Agropur, about what she's reading and listening to to keep pace with B2B marketing trends.

Make sure your next virtual event launches without a hitch by avoiding these five common mistakes.

We spoke to Anna Biehn, vice president of marketing and strategy, NuTek Natural Ingredients, about what she's reading to keep pace with marketing trends.

Amp up your brand's LinkedIn presence with these inspiring post ideas.

We spoke to Rick Oleshak, vice president – marketing, AB Mauri North America, about what he's listening to and reading to stay up to date on the latest marketing trends.