When it comes to targeted emails, a hard sell doesn’t cut it. Since business-to-business (B2B) purchases are made on a much larger scale than business-to-consumer purchases, B2B buyers are focused on making the most informed purchase possible and partnering with companies that know the ins and outs of an industry.
When developing messaging for a targeted email, think about how you can position your brand as a trusted partner and educator rather than just a seller. Consider including an educational article, infographic, video or market research to support your message and add value to it. After reading your email, prospects should feel confident turning to your company for the solutions they need.