1. Accelerate thought leadership
According to the 2021 LinkedIn-Edelman Thought Leadership Impact Report, 64% of buyers believe they can better assess an organization’s capabilities and competency through thought-leadership content than marketing materials and product sheets. Elevate trust in your brand and position yourself as a knowledge source by posting content that educates your followers and helps solve specific industry-related challenges they encounter.
Blog articles, podcast episodes, videos and white papers are just a few examples of content you can share on your page.