
Personal reading
Reading for just plain enjoyment is important, too, and there are lessons to be learned as well. I’ve read every John Grisham novel, including his latest The Judge’s List. I really admire his attention to the fine details on the scenes he paints with text. This should apply to anything we do as marketers.
Additionally, as a big baseball fan and one of the few Pittsburgh Pirates supporters in St. Louis, I’m reading former slugger Dave Parker’s book about his career. The book Cobra: A Life of Baseball and Brotherhood, which was Parker’s nickname during his playing days, highlights the most-feared, multi-tool athlete of the late 1970s.