Responding to requests from millers for daily market updates on feed prices, The Southwestern Miller develops the Daily News Card to provide up-to-date information on market levels and price changes. The card is delivered by mail every day and coverage expands to include wheat, flour and export markets.

Over the years, the card’s name changes, and delivery methods adapt to meet reader needs. In 1990, the Daily News Card becomes MarketFax and is delivered via fax. Eight years later, it is sent via email. Today, the report remains a valuable resource and is delivered by email under the title MarketFocus.