The importance of validating campaign analytics and reach
By asking the right questions and staying proactive, you can ensure your ad budget won’t be wasted on inflated campaign metrics.
By asking the right questions and staying proactive, you can ensure your ad budget won’t be wasted on inflated campaign metrics.
We spoke to Rick Oleshak, vice president – marketing, AB Mauri North America, about what he’s listening to and reading to stay up to date on the latest marketing trends.