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Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively engage decision makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

When marketers align print and digital tactics, campaigns can really take off.

In Sosland Publishing’s new series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on marketing trends.

As sales cycles grow and buyer expectations evolve, lead nurturing has become more important than ever before.

Thinking about abandoning print advertising? From increased recall to higher ROI, the benefits of print advertising shouldn’t be overlooked...