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Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively engage decision makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

Discover the differences between traditional and inbound marketing and how your company can benefit from doing both.

Learn how to develop engaging content that resonates with readers.

We spoke to Emmanuel Laroche, vice president, marketing and consumer insights, Symrise, about his top marketing resources.

Make a lasting impression with prospects by leveraging the four critical components of a print ad.

We spoke to Wendi Ebbing, vice president of marketing, Bundy Baking Solutions, about how she stays up to date on B2B marketing trends.

Whether you’re introducing a new product or announcing a special offer, targeted emails are a great way to drive qualified traffic and leads to your website and...

We spoke to Jaime Russell, manager, customer marketing, Scoular, about what she's watching and reading to keep pace with marketing trends.

Discover a new way to connect with prospects across the web and on social media.

We spoke to Melissa Udovicic, director of marketing and communications, Agropur, about what she's reading and listening to to keep pace with B2B marketing trends.