The do’s and don’ts of creating videos for your products
Create an engaging viewing experience by following some key best practices.
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Traditional vs. inbound marketing: What to know when developing your brand strategy
Discover the differences between traditional and inbound marketing and how your company can benefit from doing both.
Seven tips for writing an effective native article
Learn how to develop engaging content that resonates with readers.
On my radar: Symrise’s Emmanuel Laroche
We spoke to Emmanuel Laroche, vice president, marketing and consumer insights, Symrise, about his top marketing resources.
Infographic: The anatomy of an optimized print ad
Make a lasting impression with prospects by leveraging the four critical components of a print ad.
On my radar: Bundy Baking Solutions’ Wendi Ebbing
We spoke to Wendi Ebbing, vice president of marketing, Bundy Baking Solutions, about how she stays up to date on B2B marketing trends.
How to create targeted emails that land leads
Whether you’re introducing a new product or announcing a special offer, targeted emails are a great way to drive qualified traffic and leads to your website and…
On my radar: Scoular’s Jaime Russell
We spoke to Jaime Russell, manager, customer marketing, Scoular, about what she’s watching and reading to keep pace with marketing trends.
FAQ: How can audience extension amplify brand reach?
Discover a new way to connect with prospects across the web and on social media.
On my radar: Agropur’s Melissa Udovicic
We spoke to Melissa Udovicic, director of marketing and communications, Agropur, about what she’s reading and listening to to keep pace with B2B marketing trends.