Insights for Marketers

Get inside the minds of industry leaders and learn how to effectively market to decision-makers with these noteworthy tips and best practices developed by Sosland Publishing’s media experts. 

Discover a new way to connect with prospects across the web and on social media.

We spoke to Melissa Udovicic, director of marketing and communications, Agropur, about what she's reading and listening to to keep pace with B2B marketing trends.

Make sure your next virtual event launches without a hitch by avoiding these five common mistakes.

We spoke to Anna Biehn, vice president of marketing and strategy, NuTek Natural Ingredients, about what she's reading to keep pace with marketing trends.

Amp up your brand's LinkedIn presence with these inspiring post ideas.

We spoke to Rick Oleshak, vice president – marketing, AB Mauri North America, about what he's listening to and reading to stay up to date on the latest marketing trends.

When marketers align print and digital tactics, campaigns can really take off.

In Sosland Publishing’s new series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on marketing trends.

As sales cycles grow and buyer expectations evolve, lead nurturing has become more important than ever before.